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Privacy Policy

At MEDIFIT DOO, we commit to preserving the privacy of all our customers. We collect only necessary, basic customer/user information and data essential for business and user information in accordance with good business practices, aiming to provide quality service. We provide customers with the option to choose, including the decision to be removed from mailing lists used for marketing campaigns. All customer/user data is strictly kept and accessible only to employees who require the information to perform their duties. All employees at MEDIFIT DOO are responsible for respecting privacy protection principles.

In accordance with Article 23 and 24 of the Law on Personal Data Protection ("Official Gazette of RS", No. 87/2018) and the General Data Protection Regulation (GDPR), concerning the collection of personal data when ordering and purchasing products that Medifit doo (hereinafter: Controller) sells on the website (hereinafter: website), Medifit, as the data controller, provides the following information about the processing of personal data:

  1. Identity of the person responsible for data processing: Legal entity: Medifit doo Subotica Address: Ive Lole Ribara, Subotica, Serbia VAT ID: 102552228 Legal representative: Melita Ljubičić, director

  2. Legal basis for collecting and processing data: The legal basis for collecting and processing personal data is the free consent of the person who, by providing their data on the website, is considered to have given consent. If someone registers another person and their personal data, it is the responsibility of that person to ensure that the registered person is informed about this information and accepts it.

  3. Purpose of collecting and processing data: Personal data is collected because it is necessary for the registration, ordering, and delivery of products ordered through the website Special categories of data are not collected or processed. The provided data will be used in the process of handling complaints about products purchased through the website.

  4. Data collected and processed: Name and surname; email; delivery address; phone number; prescription (only if the order includes prescription lenses).

  5. Purpose and method of data usage: The Controller processes your personal data solely based on your consent and the law for the purpose of: fulfilling the rights and obligations arising from the business relationship between you and the Controller, fulfilling its contractual obligations, especially regarding the delivery of ordered products through the website; fulfilling obligations prescribed by the regulations of the Republic of Serbia and GDPR related to the retention of documentation proving the existence of a contractual relationship; fulfilling obligations prescribed by the Law on Personal Data Protection and GDPR related to the processing of personal data.

  6. Persons using the data: Personal data in the registry of registered individuals on the website is used by employees authorized by the Controller to receive and prepare orders for dispatch, employees authorized for complaints, and individuals authorized to decide on filed complaints. These individuals will be familiar with your data only to the extent necessary to perform their duties. The Controller will enable competent authorities, other individuals, and services access to data from the registry of registered individuals on the website, which, in accordance with the applicable regulations of the Republic of Serbia, have the right to access this data. Similarly, the Controller may provide this data upon an official request from a court or other body competent to resolve disputes regarding the breach of personal data or related complaints.

  7. Withdrawal of consent for data processing and legal consequences of withdrawal: You can withdraw your consent for the processing of your personal data given to the Controller at any time. From that moment, the Controller will not process your personal data based on the withdrawn consent, but this will not affect the lawfulness of the data processing carried out based on the consent before its withdrawal. If the data is withdrawn during the complaint resolution process, the procedure is suspended and is considered as if the complaint has not been submitted.

  8. Rights of individuals regarding data processing: The individual whose data the Controller processes has the right to request from the Controller: to be truthfully and completely informed about the processing of their data; the right to information, access, and/or a copy of the data concerning them, as well as the right, based on the insight into the data (correction, supplementation, updating, deletion of data, as well as the termination and temporary suspension of processing).

  9. Unauthorized data processing: The Controller will not process data if: the individual has not given consent for processing, or if processing is done without legal authorization; for a purpose different from the one for which it was specified, regardless of whether it is based on the consent of the individual or legal authorization for processing without consent; the purpose of processing is not clearly defined, if it has been changed, unauthorized, or already fulfilled; the individual to whom the data relates has been determined or determinable, and after the purpose of processing has been fulfilled; the method of processing is unauthorized; the data being processed is unnecessary or unsuitable for the purpose of processing; the number or type of data being processed is disproportionate to the purpose of processing; the data is false and incomplete, or it cannot be replaced with accurate data through correction, or it is outdated.

  10. Data retention period: The Controller keeps your personal data until the expiration of the legal retention period, or as long as there is a legitimate interest, up to a maximum of 10 years, or valid consent or agreement. The Controller will not keep your personal data longer than necessary and lawful by processing them solely for the purposes for which the data was collected.

  11. Rights of individuals in case of unauthorized data processing: In case of unauthorized data processing, individuals are entitled to all rights under the Law on Personal Data Protection, whose implementation is supervised by the Commissioner for Access to Information of Public Importance and Personal Data Protection.

  12. Data security: The Controller will appropriately protect personal data from misuse, destruction, loss, unauthorized changes or access, and take all necessary technical, personnel, and organizational measures to protect data in accordance with established standards and procedures, necessary to protect data from loss, destruction, unauthorized access, change, disclosure, and any other misuse, as well as to determine the obligation of individuals employed in processing to maintain the confidentiality of data. Personal data will be treated as confidential information, and the Controller will take appropriate measures to protect them in accordance with regulations.

  13. Contact for questions regarding the processing of personal data: The contact person for questions regarding the processing of personal data is: Melita Ljubičić, director Email: Phone: 024 551 876 Working hours: 09:00-17:00 (CET/CEST), weekdays

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